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Microsoft's Surface: when the keyboard is key SAN FRANCISCO (Reuters) - When Microsoft Corp took the wraps off its Surface tablets on Monday in Los Angeles, it was the brightly hued keyboard that stole the show. The "Touch Cover" - a protective cover-cum-keyboard - could be a key differentiator for Microsoft as it tries to dent Apple Inc's iPad franchise, analysts said. It also represents the latest turn in an intensifying philosophical ... With Surface Tablet, Microsoft Stands Alone With its new Surface Tablet, Microsoft didn't just break the mold. It smashed it into a million little pieces, chucked them all into the furnace and set the temperature to obliterate. There really is no precedent for what Microsoft did this week. What was once recognizable is gone. The expected is no more. There are no rules, only supply and the possibility of demand. Microsoft launches promising tablet, risks remain (Reuters) - Microsoft Corp's new Surface device signals the software company's hunger to join the three-way battle for the tablet market with Apple Inc and Google Inc, even if its longstanding hardware partners are not quite ready. The company's unprecedented move into PC design was a slap for traditional PC makers - which have fallen behind Apple in creating attractive machines that blend ... Microsoft Surface tablet is 'sincerest form of flattery' for Apple Microsoft unveiled its first own-brand tablet on Monday evening and beyond the simple truth that both devices are tablet computers, it seems like a stretch to state that the Surface is an iPad copy. Apple's iPad sports smooth lines and the familiar iOS operating system while Microsoft's new Surface tablet features sharp edges and the unique Metro UI atop Windows RT or Windows 8 Pro. Windows 8 ... Microsoft's 'Surface' tablet aims for productivity Microsoft unveiled a new tablet computer, Surface, that attempts to take advantage of one of the few criticisms of Apple's iPad — that it is better for consuming content than creating it. Microsoft tablet risks alienating PC makers With the unveiling of the Surface tablet, Microsoft is heading into unusual territory: competing with its partners, the very same companies that make Windows PCs. But Microsoft has little to lose, since PC manufacturers have so far had very little success with their own tablets. Microsoft tackles iPad with Surface tablet LOS ANGELES (Reuters) - Microsoft Corp introduced its own line of tablet computers on Monday at a much-hyped press event in Los Angeles, marking a major strategic shift for the software giant as it struggles to compete with Apple Inc and re-invent its aging Windows franchise. The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger ... Microsoft Surface tablet hands-on Microsoft's mystery event is finally over and considering the flurry of leaks that piled up ahead of this evening's press conference, we can't say were entirely surprised by the announcement of the company's first own-brand tablet. BGR was on hand reporting live as Microsoft took the wraps off the Surface tablet, a 9.3 millimeter-thick magnesium slate intended to set the stage for Windows 8 and ... Microsoft kept PC partners in dark about Surface SAN FRANCISCO/TAIPEI (Reuters) - Microsoft Corp kept its personal computer partners largely in the dark about its plans to launch a competing tablet computer, with some long-time collaborators learning of the new gadget only days before its unveiling, according to people with knowledge of the matter. The secrecy that shrouded the Surface tablet risks alienating Microsoft's hardware partners, and ... Microsoft tablet promising, but risks remain (Reuters) - Microsoft Corp's new Surface tablet looks promising, but many questions need to be answered before it can be considered a rival to Apple Inc's iPad, analysts said the day after the company made its first foray into the computer hardware business. The shares of the world's largest software company jumped almost 3 percent as Wall Street and investors welcomed Microsoft's move. But ...
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